Study: Republicans Leaving Party Are Tired of 'Two Evils' Argument

Breitbart.com ^ | 2 July 2013 | Joel B. Pollak

[Windflier]

A new study by the Frontier Lab, a conservative market research group, found that Republican voters who leave the party do so because they are are tired of being told to vote Republican as the "lesser of two evils." The study, "Switching Behavior: Modeling disaffiliation from the Republican brand," is published on the group's website and applies scientific methods of qualitative research to the GOP's most urgent problem.

Unlike the official Republican National Committee (RNC) "autopsy," which was prepared by consultants and political figures using familiar campaign-season methods such as focus groups and polls, the Frontier Lab study applied a specific methodology from market research, Behavioral Event Modeling (BEM), to understand the specific decisions of a sample of 97 Republicans who had chosen to leave the party in recent years.

Anne Sorock, author of the Frontier Lab study, writes that the RNC autopsy failed to provide "meaningful insights about how the Republican Party’s adherents are interacting with the brand as it stands." In an interview with Breitbart News, she expanded on her criticism of the RNC's self-examination, saying that the RNC's decision to use political consultants was "a perfect example of everything they are doing wrong."

[Windflier]

Register the Tea Party as an official political party and millions will join. If Sarah Palin registers with the party, tens of millions will.

[Cincinnatus.45-70]

Republicans? Who were those guys? I seem to vaguely remember hearing about them somewhere. Was it history class, or was that an old baseball team from the 1890s?

[Aria]

I am for this - no matter what it’s called. There must be millions of us.

[goodwithagun]

FReepers have been tired of it for some time now, it’s just that other conservative media are finally picking up on it. The GOPe is the DNC Lite. Too many Rs are voting like Ds; therefore, so what if the Freedom Party splits the vote? The results are the same, but it makes the GOP butthurt.

[Windflier]

"The Frontier Lab study includes both conservative and moderate Republicans, and identified four key events that prompted individuals to "disaffiliate" from the party. One was the rejection of the "lesser of two evils" argument--the argument that voters had to support a bad Republican because the Democratic candidate would invariably be worse. Both conservatives and moderates are tired of the "two evils" argument, Sorock said."

[tennmountainman]

Quite frankly, you hear a lot of that here on FR during election time.

[Joe Bfstplk]

The Republican Party has evolved along the lines of the boneless, all-white-meat chicken.

[PapaNew]

How long after you “register the Tea Party as an official political party” until you have the same problem as all these other stupid political parties? Those in positions of responsibility in the centralized organization sooner or later worry more about what’s needed for its own survival than what best for America and the American people. That is why the Tea Party in uncommon wisdom has resisted centralizing into an official political party.

[Cincinnatus.45-70]

Oh, so it’s a grocery store brand! No wonder I can’t remember who they are; my wife does the grocery shopping.

[Diogenesis]

the average Egyptian is more upset with Obama corruption
than 99% of the GOP.

The GOP gave America every evil courtesy of Mr. RomneyCARE.

The GOP and Team Romney took out every conservative
and then stole the money while never even want to win.

The GOP backed al Qaeda in Libya, Egypt and Syria
and the USA. Enough.

[OneWingedShark]

Don't forget Fast & Furious, our own State Sponsored Terrorism.