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GM Ups Chevy Volt Incentives as Demand Wanes
NLPC ^ | June 10, 2013 | Mark Modica

Posted on 06/10/2013 8:46:48 AM PDT by jazusamo

General Motors has announced a $4,000 rebate (or $3,000 and a four year, zero interest loan from government-owned Ally Financial) on the slow-selling Chevy Volt. The company had a choice regarding how to deal with an excess supply of Volts that is growing faster than demand. GM could have, once again, temporarily halted production until inventory (currently at about a 6 month supply) came down to reasonable levels. It instead chooses to lose more millions of dollars by spending on incentives designed to manufacture demand that otherwise is practically nonexistent.

The much-hyped Chevy Volt was originally presented by GM as a green wonder-car that would be a savior for the company with sales expected in the 10,000 per month range by now. Almost three years after first hitting showrooms, the Volt now sees sales stabilizing at a dismal rate of approximately 1,500 per month. That's roughly one Volt every two months for each Chevy dealership.

Sales for the Volt peaked closer to a 3,000 per month range when GM last upped incentives and admitted that it was "creating market" because "There is no plug-in market." The cost to "create market" per month for the Volt, assuming an additional 1,500 vehicles sell (3,000 total) as a result of a $4,000 incentive, would be $12 million. Considering that about 1,500 Volt fans would have purchased the car anyway, the marginal difference would mean that the additional 1,500 sales come at an extra cost of approximately $8,000 per extra vehicle sold; assuming GM can get sales closer to the 3,000 mark.

The dire sales situation for the Volt points to just how inefficient the plug-in technology is. Consider that the car already gets a $7,500 federal tax credit which goes to the wealthy purchasers. Add another couple of thousand dollars for typical state subsidies. Now another $4,000 incentive from GM and we have a giveaway of close to $14,000 to sell each Volt! Worst of all, GM refuses to admit that the car is anything but a roaring success!

Adding insult to injury, much of the taxpayer-supplied subsidies for the Volt will go towards leases (also supplied by government-owned Ally Financial) that put drivers on the road for as short a period as two years. I have previously calculated that taxpayers are paying about $10 per each gallon of gas saved in these scenarios. The non-partisan Congressional Budget Office has reported that overall plug-in electric car subsidies are estimated to cost taxpayers about $7.5 billion over the next few years for little or no benefit.

$14,000 of incentives on a Chevy Volt and GM still does not seem to be able to sell more than about one tenth the amount of Toyota Camrys that sell in a month. GM and its shareholders lose money, as do taxpayers. Maybe it is time for GM to stop the farce and cut losses for those that are footing the bill to push a green agenda that centers on plug-in electric cars that can not succeed without massive subsidization.

Perhaps electric cars will one day have the technology to be a viable alternative to gas-powered vehicles without billions of dollars of taxpayer-funded handouts. That time is not yet here. While the technology is being improved, there is no need for GM to continue to try and fool the public that demand exists for the Volt where it does not.

It is past time for GM to come clean on the limitations of the Chevy Volt, instead of wasting millions of dollars to artificially manufacture demand to try and prove that the car is a success. The idea of coming up with a viable technology to lessen the consumption of fossil fuels is a good one. Let's just do it in a more logical manner without the misrepresentations and wanton wasting of taxpayer money. It would have been a refreshing change if GM had finally chosen to admit that demand is lacking for the Chevy Volt. The time for such honesty at GM has obviously not yet come and all taxpayers will continue to pay the price as they remain on the hook for the subsidies that are required to keep the Chevy Volt farce alive.

Mark Modica is an NLPC Associate Fellow.


TOPICS: Business/Economy; Government
KEYWORDS: bailout; chevyvolt; efv; electriccars; gm; subsidies
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1 posted on 06/10/2013 8:46:48 AM PDT by jazusamo
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To: jazusamo

Only if they gave me one for free. I’d still be ashamed to drive it.


2 posted on 06/10/2013 8:49:02 AM PDT by listenhillary (Courts, law enforcement, roads and national defense should be the extent of government)
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To: jazusamo

I’ll promise to tell all my friends how great it is if they give me one for free. It will have to be worth something someday. I mean, it worked with Edsels.


3 posted on 06/10/2013 8:51:25 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: jazusamo

The good news is that if you buy a Chevy Volt you also have a portable barbecue grill!


4 posted on 06/10/2013 8:51:58 AM PDT by Obadiah (Inside of every Liberal beats the heart of a fascist yearning to reveal their true nature.)
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To: listenhillary

Naw, just get a bumper sticker that says, “My other car is a REAL car”.


5 posted on 06/10/2013 8:52:06 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: cuban leaf

If it wasn’t burned up by then.


6 posted on 06/10/2013 8:52:20 AM PDT by Gaffer
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To: Gaffer

If it wasn’t burned up by then.


Dang! You read my mind. I reread my post and realized I forgot to add that caveot. ;-)

But you took care of it. :-)


7 posted on 06/10/2013 8:53:27 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: listenhillary

Yeah....it’s like that....even hoors feel guilty now and then :>)

[it’s just a joke, please don’t be offended]


8 posted on 06/10/2013 8:54:08 AM PDT by Gaffer
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To: listenhillary; cuban leaf

The saddest thing is the billions of taxpayer dollars being thrown away.


9 posted on 06/10/2013 8:54:31 AM PDT by jazusamo ("Mercy to the guilty is cruelty to the innocent." -- Adam Smith)
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To: jazusamo

Bwahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha! nobama FAILs again.


10 posted on 06/10/2013 8:55:41 AM PDT by hal ogen (First Amendment or Reeducation Camp?)
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To: jazusamo
Here's the problem: clean diesel engines. Now that Europe requires the stringent Euro6 emissions certification for new automobile diesel engines, that means it's very easy to certify that same engine to meet the EPA Tier 2 Bin 5 certification needed for 50-state US sale. Why do you think Audi, BMW, Mercedes-Benz and Volkswagen are all expanding their lineup of diesel-powered automobiles for the US market? And why GM will offer a turbodiesel engine on the Chevrolet Cruze compact sedan?
11 posted on 06/10/2013 9:00:36 AM PDT by RayChuang88 (FairTax: America's economic cure)
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To: listenhillary
Only if they gave me one for free. I’d still be ashamed to drive it.

The morons putting all this propaganda together must think so too.

The article is rife with numbers thrown around willy-nilly, but nowhere a clue about the actual selling price of the beasts. Nor the cost of installing a (safe) home charging station for it.

The ultimate irony : the people who can actually afford to buy one DON'T NEED ANY SUBSIDIES WHATSOEVER!

12 posted on 06/10/2013 9:03:00 AM PDT by publius911 (Look for the Union label, then buy something else.)
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To: jazusamo

Well, I cannot say how all the incentives work out, but their sale price on Volts is still mid 30s. That’s around $35,000 for one of the things.

They are rated at 38 MPG.

Heck, a 2013 Honda Civic LX gets 39 highway MPG and costs $20K.

A 2013 Honda Civic Hybrid gets 44 MPG and costs $25K, ten thousand less than the Chevy VOLT and without all the incentives.

Sorry Government Motors...no dice.


13 posted on 06/10/2013 9:03:38 AM PDT by Jeff Head
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To: jazusamo

The saddest thing is the billions of taxpayer dollars being thrown away.


Naw. Spend all you want. They’ll print more.

I don’t even see money as money any more. It’s just a temporary stop gap measure of value based on faith that is about to evaporate, followed by hyperinflation, followed by stuff that will leave a mark.

It’s just kinda funny to me now in a sort of “black humor” way.


14 posted on 06/10/2013 9:04:02 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: cuban leaf

mmmmm.....melted plastic and battery acid! Hopefully it wasn’t parked in the garage.


15 posted on 06/10/2013 9:05:57 AM PDT by Gaffer
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To: jazusamo

Sadly, an increased economic incentive to buy a 3,000 pound turd is still a FAIL.


16 posted on 06/10/2013 9:07:04 AM PDT by pabianice
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To: Gaffer

mmmmm.....melted plastic and battery acid! Hopefully it wasn’t parked in the garage.


I’d keep it next to my garbage burning barrel. Just in case...


17 posted on 06/10/2013 9:07:22 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: RayChuang88; Jeff Head

Yep, the clean diesel powered cars are coming to the USA.

Better performance and significantly better mileage that will satisfy the more stringent CAFE standards coming up.


18 posted on 06/10/2013 9:08:26 AM PDT by jazusamo ("Mercy to the guilty is cruelty to the innocent." -- Adam Smith)
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To: listenhillary

I actually saw my first Volt over the weekend....but as 0bamao and the chinamen were here in our desert, it probably was a government vehicle.


19 posted on 06/10/2013 9:08:38 AM PDT by ErnBatavia (Piffle....)
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To: cuban leaf

Good luck dude.....just make sure it isn’t parked in the garage when you charge it.:)


20 posted on 06/10/2013 9:10:03 AM PDT by Gaffer
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