I'm sure that was the final nail in the coffin of the quality of their food, but the first thing I remember noticing was the lack of flavor in McDonalds sesame seed buns.
When I was a kid, you could smell those sesame seed buns from outside the window, they smelled so good. When you bit into a Big Mac, the flavor rush was heavenly. Today, those buns are nearly tasteless, and there's literally NO aroma to their food.
I figure that it is either the quality has declined greatly or I have aged greatly, therefore my taste buds are getting worn out!
;-)