The scam was Karl Rove and his cabal of consultants - they all convinced the Koch Brothers and AFP and Sheldon Adelson to concentrate the money in Rove’s hands - being the “genius” and the “architecht” and all - and those guys foolishly did.
Thus, the organic brilliance of the American people, which would have sprung up had the money been spread to maybe 25 PACS instead of one, was not tapped into. It was an elitist centrallly operated campaign which worked like elitist central government: as in, it doesn’t.
So the scam was Rove and the boys. Mitt? He just screwed up
IT wasn’t just that. Rove and Mitt’s consultants make the most money by just churning out traditional TV ads, so that’s what they did, while Obama’s campaign put much more into new media and their ground game.
The NYTimes also did a piece on how incredibly much more the Romney campaign paid per ad than the Obama campaign, because Mitt’s men were focused on what made the most money for them.