IT wasn’t just that. Rove and Mitt’s consultants make the most money by just churning out traditional TV ads, so that’s what they did, while Obama’s campaign put much more into new media and their ground game.
The NYTimes also did a piece on how incredibly much more the Romney campaign paid per ad than the Obama campaign, because Mitt’s men were focused on what made the most money for them.
Rove and his slimey hangers on need to go.