Even if it is pride, so what? That doesn’t make the tactic of demonizing them any smarter. In fact, if they are the kind of people who have too much pride to back down, then taunting them is the absolute worst tactic to try and reach them, since it will only harden their resolve. If I was in the mood to appeal to people to vote for Romney, that would be the very furthest tactic from my mind.
Valid point.
Although you must learn to distinguish respectful truth telling from demonizing.