I think the danger is that corporations like Yahoo and others will feel they need to design their own pro-same sex marriage campaigns to compete with the popularity of Google.
This is how and why so many companies - JC Penney’s, Sears, Target, General Mills, Starbuck’s, Campbell’s , McDonald’s, Home Depot, Microsoft, Black and Decker, All State, AMC, American Express, American Airlines, Bank of America, Citigroup, Delta Airlines, Estee Lauder, Nation Wide, Hyatt, Intell, Miller, Coors, MetLife - I would be here all day if I continued on; the list literally goes on and on - have jumped on the same sex marriage bandwagon.
The Human Rights Campaign has a rating system which show gays and liberals which are the “best pro-gay companies” and which “still have a lot of work to do”.
And I forgot to mention Walt Disney, Visa, Walgreen’s , Wells Fargo, Time Warner - I am taking this from an alphabetized list, and am skipping 80% of them. In other words, this is a vast, massive, huge, socially rooted problem which happened while “we were sleeping”. Some of us are just waking up to this now. Google is just one more, not unique except for its in-your-face campaign and its internet power.
Well, since P/Ms are an insignificant number of the population, shouldn't that work the other way too?
It looks like in that regard someone could easily take those already crunched numbers and create a ratings system and website showing those “still have a lot of work to do” companies as having an "All American Pro-family" positive rating.