Well, since P/Ms are an insignificant number of the population, shouldn't that work the other way too?
It looks like in that regard someone could easily take those already crunched numbers and create a ratings system and website showing those still have a lot of work to do companies as having an "All American Pro-family" positive rating.
Right, you hit the nail on the head here: It only needs someone to get the ball rolling, and the entire thing could be reversed. But no one who has the power seems to feel the need to do it.