“new”?
I’ve been using it for years.
I think the danger is that corporations like Yahoo and others will feel they need to design their own pro-same sex marriage campaigns to compete with the popularity of Google.
This is how and why so many companies - JC Penney’s, Sears, Target, General Mills, Starbuck’s, Campbell’s , McDonald’s, Home Depot, Microsoft, Black and Decker, All State, AMC, American Express, American Airlines, Bank of America, Citigroup, Delta Airlines, Estee Lauder, Nation Wide, Hyatt, Intell, Miller, Coors, MetLife - I would be here all day if I continued on; the list literally goes on and on - have jumped on the same sex marriage bandwagon.
The Human Rights Campaign has a rating system which show gays and liberals which are the “best pro-gay companies” and which “still have a lot of work to do”.