I dont think they are all that concerned about football fans enjoying the halftime show. NSync and Britney Spears with Aerosmith? The Black Eyed Peas? New Kids on the Block? Gloria Estefan (2x)? Phil Collins? I dont think of football when I see those names.
Or how about when the had that idiot leftist Paul McCartney in 2002, just a few months after September 11 instead of some pro-American figure? Infuriating.