Posted on 10/27/2011 7:01:00 PM PDT by matt04
Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.
Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray Discs and video games won't change.** Additional-day charges for DVDs rented before 10/31 won't be affected, either.
In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***
If you have any questions, please visit redbox.com/pricechange. There, we've provided additional information.
This marks our first price change in more than eight years as we work hard to keep prices low for our customers.
Thank you,
Redbox
Operating costs OR a sudden influx of former Netflix customers?
Wait, I thought the whole thing about debit card fees was that they went DOWN!
It’s only a 20% increase. /s
Not bad considering the complete circus fiasco that was the Netflix price increase. This is just a few extra cents, and will add up to a lot of extra for the company as a whole.
I live around Charlotte, which was recently a test-market for Redbox’s potential price increase...they upped it to $1.15. I surf a lot of Redboxes in the area and talk to a lot of people about it...no complaints at all. Most people didn’t even notice.
They were probably already very efficient, and operating on razor thin margins. Any increase in their expenses probably HAS to go straight to the end user. Just like everything else these days....
Yes but to process the downage they had to raise fees. :)
Inefficiency has been a massive problem for Redbox from the beginning. As a relatively young company (first put together around 2001-ish), it’s had to struggle with growing faster than it could keep up with. Massively understaffed, people working into the long hours of the night, and corporate spending money like drunken sailors. Especially when it was still under McDonald’s ownership. In the past two years or so, it’s finally gotten its act together in terms of efficiency.
A shame that they’re having to increase prices since it built its entire business on the $1 movie rental concept. Oh well. That’s how it is in today’s market.
(Don’t ask me how I know all this...the stories I could tell. Lol)
yellow box(or whatever they call them) is 99cents per movie.
Redbox is ok. I used it once. But I've gotten used to not having to go get a movie and then return it. If there were something I wanted to see (there isn't), I'd probably pay the extra two bucks to Amazon and skip the schlep.
As it is, I'm happy with Netflix streaming. More than enough content there for my needs, since most of my entertainment time is spent here on my laptop.
I have over 2000 DVDs in my own personal library. That and free streaming, I don’t often feel the need to rent any at any price. It has to be one that I have been waiting for, for me to do it.
I’ve been waiting for this. I didn’t think they would stay at $1.00. But I only rent about 2 movies a month, so I don’t think the extra 40 cents will hurt too much.
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