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Redbox: New Daily DVD Rental Price
Email from Redbox

Posted on 10/27/2011 7:01:00 PM PDT by matt04

Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.

Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray™ Discs and video games won't change.** Additional-day charges for DVDs rented before 10/31 won't be affected, either.

In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***

If you have any questions, please visit redbox.com/pricechange. There, we've provided additional information.

This marks our first price change in more than eight years as we work hard to keep prices low for our customers.

Thank you,

Redbox


TOPICS: Business/Economy; Music/Entertainment
KEYWORDS: debitcards; dvd; redbox

1 posted on 10/27/2011 7:01:02 PM PDT by matt04
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To: matt04

Operating costs OR a sudden influx of former Netflix customers?


2 posted on 10/27/2011 7:02:40 PM PDT by I Drive Too Fast
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To: matt04

Wait, I thought the whole thing about debit card fees was that they went DOWN!


3 posted on 10/27/2011 7:05:15 PM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com/)
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To: matt04

It’s only a 20% increase. /s


4 posted on 10/27/2011 7:08:20 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: matt04

Not bad considering the complete circus fiasco that was the Netflix price increase. This is just a few extra cents, and will add up to a lot of extra for the company as a whole.

I live around Charlotte, which was recently a test-market for Redbox’s potential price increase...they upped it to $1.15. I surf a lot of Redboxes in the area and talk to a lot of people about it...no complaints at all. Most people didn’t even notice.


5 posted on 10/27/2011 7:24:22 PM PDT by pcottraux (Alvin Greene/Basil Marceaux 2012)
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To: matt04

They were probably already very efficient, and operating on razor thin margins. Any increase in their expenses probably HAS to go straight to the end user. Just like everything else these days....


6 posted on 10/27/2011 7:31:37 PM PDT by KoRn (Department of Homeland Security, Certified - "Right Wing Extremist")
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To: ctdonath2

Yes but to process the downage they had to raise fees. :)


7 posted on 10/27/2011 7:36:27 PM PDT by Larry Lucido
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To: KoRn

Inefficiency has been a massive problem for Redbox from the beginning. As a relatively young company (first put together around 2001-ish), it’s had to struggle with growing faster than it could keep up with. Massively understaffed, people working into the long hours of the night, and corporate spending money like drunken sailors. Especially when it was still under McDonald’s ownership. In the past two years or so, it’s finally gotten its act together in terms of efficiency.

A shame that they’re having to increase prices since it built its entire business on the $1 movie rental concept. Oh well. That’s how it is in today’s market.

(Don’t ask me how I know all this...the stories I could tell. Lol)


8 posted on 10/27/2011 7:44:01 PM PDT by pcottraux (Alvin Greene/Basil Marceaux 2012)
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To: matt04
I've never used Red Box yet, but $1.20 seems like a real bargain compared with Netflix or the 4.99 pay per view fees on cable and 3.99 fess on Amazon pay per view.
9 posted on 10/27/2011 7:57:26 PM PDT by NavyCanDo
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To: NavyCanDo

yellow box(or whatever they call them) is 99cents per movie.


10 posted on 10/27/2011 8:03:03 PM PDT by mamelukesabre
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To: NavyCanDo
I've never used Red Box yet, but $1.20 seems like a real bargain compared with Netflix or the 4.99 pay per view fees on cable and 3.99 fess on Amazon pay per view.

Redbox is ok. I used it once. But I've gotten used to not having to go get a movie and then return it. If there were something I wanted to see (there isn't), I'd probably pay the extra two bucks to Amazon and skip the schlep.

As it is, I'm happy with Netflix streaming. More than enough content there for my needs, since most of my entertainment time is spent here on my laptop.

11 posted on 10/27/2011 8:07:42 PM PDT by Huck (TAX TEA NOW==SUPPORT 9-9-9!)
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To: mamelukesabre

I have over 2000 DVDs in my own personal library. That and free streaming, I don’t often feel the need to rent any at any price. It has to be one that I have been waiting for, for me to do it.


12 posted on 10/27/2011 8:12:36 PM PDT by NavyCanDo
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To: matt04

I’ve been waiting for this. I didn’t think they would stay at $1.00. But I only rent about 2 movies a month, so I don’t think the extra 40 cents will hurt too much.


13 posted on 10/27/2011 8:26:47 PM PDT by murron (Proud Mom of a Marine Vet)
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