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It's On! Sticky Marketing: 3M Poised to Gain From Nobama Post-it Protest
Brand Channel ^ | April 29, 2011 | Abe Sauer

Posted on 05/02/2011 11:39:45 AM PDT by 2ndDivisionVet

(VIDEO AT LINK)

American political debate has become so dysfunctional that partisans have finally begun speaking with each other solely through Post-it notes, like a nearly-divorced couple that can't bear to look at each other.

In a new anti-Obama campaign that is picking up steam in the US, frustrated fuel consumers have taken to posting sticky notes on gas pumps with messages such as "How's that hope and change working for ya?" and "Nobama 2101!"

Clearly, there can only be one winner here.

The campaign got its start at a Facebook page posted by a tea party-sympatizer and conservative activist. "The 'Hope and Change' Sticky Note Campaign" asks that consumers "Purchase a pad of large sticky notes. Write on each one, "How's that Hope & Change working for you?" Every time you stop to fill your vehicle with gas, place your sticky note somewhere on the pump before you drive away. DO NOT be destructive in ANY way! Place your sticky note somewhere, so as not to impede the next customer's ability to read the pump's digital readout."

Chris Lotto, who launched the Facebook page, calls it a "gas-roots" (vs. grassroots) campaign.

The movement has even made its way into supermarkets, where consumers are posting similar anti-Obama sticky notes on food prices deemed high because of his administration's politics.

The only winner here is, of course, 3M, parent of the Post-it® brand empire of sticky things.

3M celebrated the 30th anniversary of Post-it last year. It's a product that almost never made it, with its creator promoting his invention within 3M for years without much interest. 3M maintains an interactive history of the product.

In recent years, 3M's product, like Band-Aid's, has become so ubiquitous that its greatest challenge has been knock-off brands that consumers nonetheless call "post-its." This competition has often times become heated. 3M just filed suit against an online retailer that was sending non-3M results to searches for "Post-It."

3M is getting creative about using Post-its to attract attention, including plastering giant Post-it notes around London to congratulate Prince William and Kate Middleton ahead of the Royal Wedding.

With Obama supporters also announcing plans to use sticky notes to protest Wisconsin Governor Scott Walker, 3M might want to look at a new product line for 2012: "Political Discourse Post-its®."


TOPICS: Business/Economy; Computers/Internet; Local News; Politics
KEYWORDS: food; foodprices; gasoline; obama
I predict the Walker campaign will fizzle, whereas the Nobama thing will go into the history books.
1 posted on 05/02/2011 11:39:49 AM PDT by 2ndDivisionVet
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To: nutmeg

Ping


2 posted on 05/02/2011 12:05:16 PM PDT by EdReform (Oath Keepers - Guardians of the Republic - Honor your oath - Join us: www.oathkeepers.org)
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To: 2ndDivisionVet

People are using free post~its for this.


3 posted on 05/02/2011 12:13:25 PM PDT by netmilsmom (Happiness is a choice.)
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To: 2ndDivisionVet
As someone who hates Obama, and who works for an office supply company I love this. Remember protest in bulk, it's cheaper. And don't for get to stock up on Sharpie's to go along with those Post Its.
4 posted on 05/02/2011 12:13:39 PM PDT by GonzoGOP (There are millions of paranoid people in the world and they are all out to get me.)
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To: 2ndDivisionVet

Man, Google won’t give you anything about this.

Try searching Postit Post it 0bama protest.


5 posted on 05/02/2011 12:22:09 PM PDT by ChinaGotTheGoodsOnClinton (Go Egypt on 0bama)
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6 posted on 05/02/2011 12:38:25 PM PDT by TheOldLady
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To: ChinaGotTheGoodsOnClinton

Try “sticky note campaign” instead.


7 posted on 05/02/2011 12:55:51 PM PDT by 2ndDivisionVet (A thorough knowledge of the Bible is worth more than a college education. TR)
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To: ChinaGotTheGoodsOnClinton

In an interesting example of Internet circularity, this thread is the only reference on the front page of a Google search for “post it obama protest”.


8 posted on 05/02/2011 12:57:30 PM PDT by antiRepublicrat
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To: 2ndDivisionVet

Posted my first one today!


9 posted on 05/02/2011 1:48:05 PM PDT by Alice in Wonderland
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To: 2ndDivisionVet

10 posted on 05/03/2011 1:46:12 PM PDT by WOBBLY BOB ( "I don't want the majority if we don't stand for something"- Jim Demint)
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To: Alice in Wonderland

My first sticky note was at Sams Club by a book about barry HUSSEIN’s mother. It said, “If you like today’s gas prices, thank an obama voter.”


11 posted on 05/03/2011 3:37:28 PM PDT by Josa
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To: 2ndDivisionVet

If 3M is smart, they’ll market a “NoBama” sticky pad.


12 posted on 05/03/2011 8:55:41 PM PDT by editor-surveyor (Going 'EGYPT' - 2012!)
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To: ChinaGotTheGoodsOnClinton

>> “Man, Google won’t give you anything about this.” <<

.
American Patriots don’t use Google, they use IXQUICK instead, and get searching privacy as a bonus.
.


13 posted on 05/03/2011 8:59:50 PM PDT by editor-surveyor (Going 'EGYPT' - 2012!)
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