Who gets hit for the "double coupon"? If I bring a 50¢ coupon to Kroger and they double it, does the manufacturer pay $1 + handling costs, or do they just pay 50¢ + handling and Kroger eats the other 50¢?
Last week Kroger had a sale on Quaker Quakes rice snacks. Normally around $2, but it was on sale for $1.29 and if you bought ten items from a list you got $5 off so the net price was $0.79. On top of that, the coupon printer at the checkout printed a coupon for $3 off a purchase of 5 bags. The second time through the line I picked up 5 more bags for 19¢ each net. And I got another coupon. I would have bought more, but I was well on my way to being on a special episode of Hoarders.
Depends. Usually the manufacturer pays for the coupon and they split the cost of the doubling with the distributor.