My goal has always been as a consumer getting a device that does as much of the things I want as possible.
Apple usually fails by that standard.
My current phone ia a Dell Streak.
I wanted the five inch screen, the micro SD slot, and the replacable battery.
Apple simply is not a competator for many people in the market, because they try to shoehorn people into one size fits all solutions.
I think being able to put the phone in your packet matches the majority of phone users’ requirements more-so than a 5” screen.
I understand the Streak meets your requirements, but to say that is what the majority is looking for is a bit of a stretch.
You've said it precisely, albeit negatively.
Apple makes products for about 10-25% of the market. They make a limited range of products. That's their chosen business market. Not "all".
The majority of people (75-90%) don't buy Apple products. That's not a condemnation of Apple products, that's a statement of the success of their business model.
They make products for the people who want them. Being a high-end/mid-high-end outfit, that's bound to be a minority.
It amazes me how so many people assume that if you're making product to please 75% of the consumers -- most of whom are content with crap as long as it's cheap -- that you're somehow "winning" against a competitor who makes higher-priced high-quality stuff that only 25% of the consumers are willing to pay for.
"More" is not always "better". Sometimes quality beats quantity.