IMO, I’ve never seen retirees as a very big spending group. What do they spend?
They travel a bit here and there. They eat out some, but it tends to be lower end or moderate & at senior discount prices. The whole reason to offer senior discounts is because senior’s don’t tend to eat out very often.
Seniors don’t commute to work so they don’t drive much, and their low wear cars last much longer than when they were working.
They rarely buy clothes beyond replacing worn items at Walmart or KMart, and at that men will wear worn items until they are falling off.
They generally have a paid-for home, so they are not driving the mortgage market.
They don’t tend to embrace new technology so they get by just fine with their old 19-inch TVs, no ipods, no laptops, etc... They consume way less food as they age.
OK, they crank up the furnace a bit more in the winter and run the AC all summer, so they do use a bit more energy than when they were younger.
I just don’t see senior citizens as a big consumer group driving the economy. They cause massive medical spending. Beyond that, I just don’t see senior citizens as the consumption engine that was the 70% of GDP of late. They are not big buyers or consumers. Not that I have seen, so penny-pinching seniors aren’t going to have much impact on the economy. It is the people in their prime earning years who want a move-up home and a cabin by the lake, want a Lexus, decide to send their kids to an expensive private college or a dirt cheap junior college for 2 years instead.
I see these people driving the economy, not senior citizens. What am I missing?
you’re right which is why most ads target 18-55
the Gold Standard
What is the North America Sports Community Fund (NASCF)?
- The North America Sports Community Fund (NASCF), provides a financial opportunity for Ironman to help those in the community who support our events, with a heavy emphasis on providing sports opportunities for children.The Ironman Foundation (a registered 501c3 organization) is the fiscal agent for NASCF.
What are the benefits?
- Athletes receive an entry into a sold-out Ironman event and a $550.00 tax-deductible relief.
How much are the slots?
- $1100.00 USD