The problem with Fox is that they put being ‘fair and balanced’ over the truth sometimes.
"Fair and Balanced" is a good marketing slogan but a bad journalistic ethic.
Being objective is the journalistic ethic that has worked over time and has been intentionally abandoned by the mainstream concubine media.
Objective means telling the observable truth. Fair and Balanced often means creating false equivalencies to appear "fair" which most often works to the liberal advantage as their arguments are weaker.