“McCain deserves to be President more than any politician since Reagan...”
To quote Clint Eastwood’s character in Unforgiven right before he kills Gene Hackman’s character, “Deserve’s got nothing to do with it.”
The presidency must be earned.
And Obama earned it? No, he won it, like a lottery.
Your point is well taken though, McCain just didn't seem to have the fight in him and to win the Presidency you must pull out all the stops, which the RNC didn't do.