One of the reasons I like Tabasco so much is not just the flavor (I don't really think they are that hot) but also their long standing tradition of support for the US Armed services.
Several members of the family that own Tabasco have served in the military and their support is genuine.
During the Spanish-American War, John Avery McIlhenny, son of Tabasco's inventor and second president of McIlhenny Company, served in the 1st U.S. Volunteer Cavalry Regiment, better known as Theodore Roosevelt's Rough Riders. His son, Brigadier General Walter Stauffer McIlhenny, USMCR, a World War II veteran and recipient of the Navy Cross, presided over McIlhenny Company from 1949 until his death in 1985. During the Vietnam War, BGen. McIlhenny issued the The Charlie Ration Cookbook. (Charlie ration was slang for the field meal given to troops.) This cookbook came wrapped around a two-ounce bottle of Tabasco sauce in a camouflaged, water-resistant container. It included instructions on how to mix C-rations to make such tasty concoctions as "Combat Canapés" or "Breast of Chicken under Bullets."