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Optimizing a Website (Help -- Vanity)
Greg F | 4/9/08 | Greg F

Posted on 04/09/2008 6:52:28 AM PDT by Greg F

I had a financial setback and to help me through a buddy is going to pay me $1,000 a month to keep a website optimized. It is a commercial website, he used to be on the first page of results for the major search engines but has slipped back to page 2 and it has hurt his business. He is going to teach me what he knows about optimization.

I put out an e-mail to friends breifly mentioning the setback and what I would be doing for my friend and an acquantence from a Bible study who owns a communications firm said he wanted to talk to me about my skills in the area -- so best case I can get a stream of business in the area as well from his clients in my fantasy world. Luckily my friend is going on a mission trip, then has a business trip after, so I have almost a month before we meet.

The problem is I need to learn to optimize. So far I know not to overpack keywords, increase the links to the site, use

marker for the key content, make the site active and changing, make sure the html has the closing signals so the spiders don't get confused.

Any recommendations of books, websites in the area of optimization and findability would be appreciated as would any advice. Private mail if it's a sort of trade secret that you don't want on the open net appreciated as well.


TOPICS: Computers/Internet
KEYWORDS:
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1 posted on 04/09/2008 6:52:28 AM PDT by Greg F
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To: Greg F

And I’m not sure how I got that giant bold up there in the post . . . not intentional.


2 posted on 04/09/2008 6:53:20 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: Greg F
I had a financial setback and to help me through a buddy is going to pay me $1,000 a month to keep a website optimized.

He doesn't happen to have a second web site he needs optimized, does he? :O)

3 posted on 04/09/2008 6:54:53 AM PDT by jdm
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To: Greg F

Because you probably were trying to say “use the BOLD marker for key content, and you actually put the bold marker there, and it made the next paragraph bold.

And then it stopped because the bold here stops at a line break, I believe to keep it from spreading to other posts.

Which would be an example of coding html without including the end html character.


4 posted on 04/09/2008 6:55:49 AM PDT by CharlesWayneCT
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To: Greg F
I don't know what you mean. It looks fine on my screen.Just teasing. :O)
5 posted on 04/09/2008 6:56:29 AM PDT by jdm
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To: Greg F
Search-engine hit-optimization is a brutal, cut-throat world.

You're going to be competing with guys who have all the scruples of the Russian Mafia or the Chinese Red Army.

NOT for the faint of heart.

If his entire business model depends on search-engine hit-optimization, then be prepared to wake up with fleas after having slept with dogs.

6 posted on 04/09/2008 6:56:35 AM PDT by KayEyeDoubleDee (const Tag &referenceToConstTag)
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To: jdm

It’s in a competitive area so his experience is that it takes about 20 hours work a month to keep it high in the search engine rankings.


7 posted on 04/09/2008 6:56:54 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: CharlesWayneCT

LOL — you could be right . . .


8 posted on 04/09/2008 6:57:45 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: CharlesWayneCT; Greg F

You used the < h1 > tag in your code; that’s why that happened.


9 posted on 04/09/2008 6:58:26 AM PDT by jdm
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To: Greg F

www.webexpress.co.nz — ask for “Bruiser” and tell him “Chieftain” sent you. He’d probably optimize it for you for $500 per month if you asked him nicely, leaving you $500 to the good. Just an idea...

*DieHard*


10 posted on 04/09/2008 6:58:38 AM PDT by DieHard the Hunter (Is mise an ceann-cinnidh. Cha ghéill mi do dhuine. Fàg am bealach.)
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To: Greg F

$50 an hour ain’t bad work.


11 posted on 04/09/2008 6:59:23 AM PDT by jdm
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To: CharlesWayneCT; jdm

Not bold ; ) but another marker


12 posted on 04/09/2008 7:00:26 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: DieHard the Hunter; Greg F

That’s not any good. Greg F wants the whole $1,000, I’m sure!


13 posted on 04/09/2008 7:00:54 AM PDT by jdm
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To: Greg F
And I’m not sure how I got that giant bold up there in the post . . . not intentional.

Here's the culprit: "increase the links to the site, use h1 marker for the key content, make the site active and changing, make sure the html has the closing signals so the spiders don't get confused. /h1"

I had to take the brackets out surrounding the 'h1' code, otherwise the above would also be larger. Somehow this font code got placed where it did.

14 posted on 04/09/2008 7:01:18 AM PDT by bcsco (To heck with a third party. We need a second one....)
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To: jdm

No it’s not. I’ll have to put in more time at first though . . .


15 posted on 04/09/2008 7:03:11 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: DieHard the Hunter; jdm

Yah, JDM is right, particularly since I may have the other opportunity through my friend’s communications firm.


16 posted on 04/09/2008 7:04:27 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: DieHard the Hunter; jdm

Short term have to do it myself to learn.


17 posted on 04/09/2008 7:04:57 AM PDT by Greg F (Do you want a guy named Hussein to fix your soul? Michelle Obama thinks you do.)
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To: jdm; Greg F

> That’s not any good. Greg F wants the whole $1,000, I’m sure!

Me, I’m just a lazy bugger, and time is at a premium. Why work hard for $1000 when you can get another guy to work hard for $500 and pocket $500 for your trouble by doing stuffence?

Hey, it makes perfect sense to me...


18 posted on 04/09/2008 7:17:37 AM PDT by DieHard the Hunter (Is mise an ceann-cinnidh. Cha ghéill mi do dhuine. Fàg am bealach.)
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To: Greg F
You are already in way over your head. Your friend will go broke before you figure it out. Tell him you appreciate the offer but you're not qualified. Really. I'm not trying to be a smart-ass but if you can't figure out the HTML here at FR you don't have a chance. Save your friendship and back out.

Search Engine Optimization is a black art for only the best of the best. The secret strategies these people have developed are among the most closely guarded secrets around. Search engines like Google and Yahoo have teams of programmers whos job is to get around the most popular ways people use to boost their rankings. They are constantly changing the method they use to rank pages so by the time you learn something it's no longer valid.

19 posted on 04/09/2008 7:21:19 AM PDT by BubbaBasher (Without the 2nd ammendment there would be no 1st ammendment!)
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To: BubbaBasher; Greg F
  1. Go to the downtown library
  2. Get administrative permissions
  3. Password protect the machines
  4. Install Firefox on all their computers
  5. Install the "Reload every" add-on
  6. Set all PCs to reload the website every second
  7. Go back the next day and repeat

/sarc

20 posted on 04/09/2008 7:29:59 AM PDT by jdm
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