[Greg F]

And I’m not sure how I got that giant bold up there in the post . . . not intentional.

[CharlesWayneCT]

Because you probably were trying to say “use the BOLD marker for key content, and you actually put the bold marker there, and it made the next paragraph bold.

And then it stopped because the bold here stops at a line break, I believe to keep it from spreading to other posts.

Which would be an example of coding html without including the end html character.

[jdm]

I don't know what you mean. It looks fine on my screen.Just teasing. :O)

[bcsco]

And I’m not sure how I got that giant bold up there in the post . . . not intentional.

Here's the culprit: "increase the links to the site, use h1 marker for the key content, make the site active and changing, make sure the html has the closing signals so the spiders don't get confused. /h1"

I had to take the brackets out surrounding the 'h1' code, otherwise the above would also be larger. Somehow this font code got placed where it did.

[BubbaBasher]

You are already in way over your head. Your friend will go broke before you figure it out. Tell him you appreciate the offer but you're not qualified. Really. I'm not trying to be a smart-ass but if you can't figure out the HTML here at FR you don't have a chance. Save your friendship and back out.

Search Engine Optimization is a black art for only the best of the best. The secret strategies these people have developed are among the most closely guarded secrets around. Search engines like Google and Yahoo have teams of programmers whos job is to get around the most popular ways people use to boost their rankings. They are constantly changing the method they use to rank pages so by the time you learn something it's no longer valid.