That gets directly to my point. We don't really need the stations anymore. Rush is not a station, nor do the others need to be.
The business models are changing, and that's OK with me.
Advertisers are becoming more savvy with their nickles, and people are not going to get the free stuff anymore, but that's OK too......
The old days where institutional ads that were not directed at any particular groups, have yielded little result for decades. The smarter companies have found better venues, and podcasting is one, cable TV another, with it's unique variety.
Radio has not been able to compete, and I say this as a ex-accountexec with a major FM station many years ago. It was hard then.....Now it's got to be really hard.
I guess I have noticed more ads on streaming radio. So you think old stations will become online stations, and the advertisers will pay for spots on online streaming radio? I do notice more ads now. But I don’t see how me in South Dakota, listening to a Texas station and hearing ads for foundation repair and steel siding out of Dallas/Ft. Worth — which is what is happening now — will help advertisers. Won’t they have to target less rather than more? Or, do you think we will end up having to pay to hear streaming radio, to register, instead of getting “free stuff”?