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Road testing Bloomberg’s messages
QuentinLangley.net ^ | 30 June 2007 | Quentin Langley

Posted on 06/30/2007 5:20:39 AM PDT by qlangley

Being a billionaire has a number of well-documented advantages. One is that if you are running for President you can start out-spending your opponents pretty early on, and use your spending to define them before they can define themselves. You don’t need to wait while you raise money, or while you get nominated by your party. You don’t even need to wait while parties select their nominees, as you can start defining messages which play well against potential opponents. Let’s look at a few possible Bloomberg messages and how they might work.

1. “I’m the outsider. The others are just political hacks” Works against: Clinton: despite a rather thin résumé in terms of elective experience, and no executive experience whatsoever, Clinton has been nationally known longer than any of her potential rivals except Al Gore. It is easy to seem like an outsider in contrast with her. Gore: he may get some credit for being outside Washington for the past eight years, but is nonetheless someone who has spent his entire life in politics. McCain: decades in the Senate didn’t exactly help John Kerry’s candidacy, and won’t help McCain either. Gingrich: like Gore he has been out of DC for a while, but has been around a long time and had a national profile for almost as long.

(Excerpt) Read more at quentinlangley.net ...


TOPICS: Government; Politics
KEYWORDS: 2008; bloomberg; messages

1 posted on 06/30/2007 5:20:41 AM PDT by qlangley
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To: qlangley

Simply being against everything may sell to the drama queen media but as the Republicans discovered in 2006, you actualy have to stand FOR somethings. Just saying “We are not as bad as them” will not get Mike many votes.


2 posted on 06/30/2007 6:50:33 AM PDT by MNJohnnie (If you will try being smarter, I will try being nicer.)
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To: MNJohnnie

The media has given us the current crop, partly by their inane framing of the coverage. This guy forgot to mention Romney’s method of transporting his dog on vacation or his Moromonism, for instance. The Dems have cued up competence in their critique of Bush, but they have not followed through with competent candidates. Steve Forbes proved that money is not enough. but Bloomberg may want to counter Soros who is a real bad actor.


3 posted on 06/30/2007 7:18:57 AM PDT by ClaireSolt (Have you have gotten mixed up in a mish-masher?)
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To: qlangley

The simple fact that Mikey is a New Yorker is enough to repel me.


4 posted on 06/30/2007 9:07:48 AM PDT by SWAMPSNIPER (THE SECOND AMENDMENT IS A MATTER OF FACT, NOT A MATTER OF OPINION)
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To: SWAMPSNIPER

>>The simple fact that Mikey is a New Yorker is enough to repel me.

Well, that may not be enough. For one thing there is an outside chance there will be three New Yorkers (albeit one from Illinois via Arkansas) in the Presidential debates.

There is also the little fact that other people may care about the policies people stand for. So you just may end up with a New Yorker as President whether you like it or not.


5 posted on 07/01/2007 3:19:46 AM PDT by qlangley
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