How is this different from any referral/affiliate setup? I see site all the time which get a cut of book sales made via links from their site.
This is only for a DC group's benefit and only if you go to their site. Solution? Don't patronize the gay group's site.
WalMart has to approve the link to their website. I'm sure there are conservative groups that have asked WalMart to have a link and a five percent commission on each sale. Why did they choose to approve this particular homosexual activist group?
As you say, it's probably not much different than other setups, but WalMart was a holdout to the homosexual pressure groups, now they've caved under pressure from the activists.