Posted on 06/09/2021 3:08:47 AM PDT by nickcarraway
Nanjing University was blasted online for publishing sexually suggestive photos to recruit students, like this one that reads, “Let me be part of your youth”. Weibo
One of the top universities in China is under fire for using women to lure applicants in a sexually suggestive online advertisement, with critics saying the college is objectifying women.
Nanjing University (NJU) posted the advertisement on Weibo on Monday (June 7), the first day of the gaokao exams, China’s national college entrance tests.
The advertisement featured six photos of current students holding up signs in front of different parts of the campus.
Two of the photos attracted the most criticism. One included a pretty woman holding up a sign that read, “Do you want to live at the library with me, from morning till night?” and the other said, “Do you want me to become part of your youth?”
A woman poses with a sign that reads “Do you want to live at the library with me, from morning till night?” at Nanjing University.
The other photos, especially when men held up the signs, did not feature the seemingly suggestive text. For example, one man was pictured holding a sign that said, “Do you want to become an honest, diligent and ambitious NJU student?”
The ads became controversial online almost immediately.
“The problem with this photo is that it treats women as if they should be someone’s belonging. These women made it to NJU, but now they are ‘part of someone else’s youth’? That is ridiculous,” one comment said on Weibo.
Another wrote: “As a top university, you should recruit based on your resources and quality of your academics, instead of using hot guys and pretty women to lure people.”
NJU deleted the ads after they were bombarded online. The school did not respond to the South China Morning Post ’s request for comment.
Some people, however, questioned whether the criticism was an overreaction, saying the advertisement did not need to result in a deep conversation about gender equality.
One commenter said: “There is no need to be all serious in the ads, they can surely write this way to attract young people. No need to be picky,” one said.
Chengyusan, an NGO that fights gender-based violence, wrote:
“In our culture, people are acquiescent about objectifying women, and even if these women express discomfort and anger, they are often labelled as ‘overreacting’. We refuse adverts that do not respect women’s independence or regard women’s equal rights as a joke.”
In 2013, renowned Renmin University of China, colloquially called “Renda”, became one of the first schools in the internet era to use pretty women as an advertisement when it posted a woman’s graduation photo on its main website. Online, people flooded the website to see “Renda Goddess” and crashed the university’s server.
Last month, NetEase Games apologised after a human resources staff said they would drug female workers in a recruitment ad.
In the ad, the staff posted a photo of the entire team on WeChat moments and said, “Recruiting. If you like any of my female coworkers, I’ll try and get a date”.
Then in the comments, the staff member wrote, “Give me a resume, I can even help drug them”.
After the ad sparked concerns online, the human resources department of NetEase Games said in a notice that they had fired the staff member and apologised for such inappropriate behaviour.
NJU is one of the top public universities in China and is ranked 124th in Quacquarelli Symonds World University Rankings 2021.
American universities do it all the time for football and basketball recruits.
If they keep this up, they can join the SEC.
Did the school receive an application from Eric Swalwell?
To be honest, the university didn't "use sex" to do anything.
They merely made the subtle implication that signing up for that university would somehow increase the (male) students' chances of "scoring." That is basically the same thing that toothpaste commercials do.
Regards,
Does Bill Clinton know about this?
They do the same thing on US dating sites.
Women get free or even paid membership to keep men active on the site.
At my alma mater, they were the "Gator Getters".
> They merely made the subtle implication that signing up for that university would somehow increase the (male) students’ chances of “scoring.”
Note, China has a very serious woman shortage, due to the effects of the old ‘one-child’ policy. Tens of millions of Chinese men cannot find a wife due to this shortage, and the competition for the few that are available is positively cutthroat.
For many yourng men in China, being a non-exclusive F-W-B for a loose college girl is probably the best they can hope for.
Kind’a like the publications labeled “The Girls Of (name of university)” over here.
Yes, because hot chicks always go for smart guys - it’s the thick glasses that attract them.
why are they blocking the faces of these two women. They published in China. half the worlds population has seen there faces. Are there faces suddenly pornographic?
Are they something children should not see?
Who are these people and how did they get into decision making positions?
I've pointed this out many times - the shortage isn't in the cities, nor among the higher-IQ students who are likely to attend Nanjing University. China is almost two totally different countries in this regard, sharing one geographical area. The upper tier cities (400 million plus) have plenty of girls. The shortages are in the rural areas, where grade school classes sometimes consist of 32 boys and one girl - and none of these boys have any chance of ever leaving the farm or getting into top universities, much less marrying.
The one-child policy created female shortage doesn't effect China's middle classes and elites much, but the giant peasant farming population is facing an apocalypse - which is probably just the way the cynical CCP planned it decades ago.
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