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Take a mom and pop dinner which is doing pretty good and maybe makes $50,000 or so in profit each year that the owners wish to expand or renovate. In order to save money they plan on doing most of the work themselves... think of all the 10's of thousands of dollars (possibly hundreds of thousands) in material they will buy from Lowe's or Home Depot for the construction and renovation, in addition to all the costs of buying new chairs, new tables, new table cloths, lights, glasses, plates, ect...

Mom and Pop type businesses like this that spend large sums of money to renovate, expand, update, or grow their businesses, would have the tax burden would shift to them.

Take a typical middle class family that wishes to renovate their existing home because they can't afford to buy a better new home... again think of all the money they will spend on supplies, cabinets, wood, insulation, sheet rock, tools, ect... in order to do the repairs or improvements..
This family too will see the tax burden shift to them.

The average rich person who has millions tucked away somewhere and lives very comfortably in obscurity will see their tax burden go down.

The TV rich / jet-setter types who are a vast minority of the rich, and the upper middle class that like to put on a show of conspicuous consumption to appear to be much wealthier than they are, will be the hardest hit.

The poor who currently pay nearly nothing in taxes, but who spend every dime on frivolities to appear middle class with multiple gold necklaces, mag wheels that spin, diamond stud earrings, fancy paint jobs on their cars, cars that jump into the air at stop lights, ect... will also see their share of the tax burden skyrocket.