From a marketing aspect, that is a bargain. The firm is instantly world famous in circles that would never have heard of them otherwise. The local equivalent around here is to hire ex_KU_basketball_stars and give them a corner office.
Anybody who could ever think about hiring McKinsey was
born knowing who they are. The undergraduate (and graduate) business students talk about these place from their first day of college onward... This is a lousy move, considering how many
Republican clients they have to serve.
Let's see what kind of patronage the Bush daughters get...