Creative Marketing Plan for Crop Circle Cereal (TM)

Crop Circle Cereal. Com ^ | August 19, 2002 | Unsigned

[aculeus]

This project plan is being submitted as an advertising campaign for a creative new cereal product called Crop Circle Cereal (TM). The mystery of this fascinating phenomena is the foundation on which the success of Crop Circle Cereal (TM) is to be developed. The marketing concept for this product is in synchronistic alignment with the current global fascination of the paranormal -- particularly UFOs, aliens and extraterrestrial activity. The mass market is currently being exposed to all types of unexplained phenomena throughout various forms of media, which creates a timely marketing opportunity to promote a product with the name of one of the most fascinating of all these anomalies -- Crop Circles. The entire marketing campaign would be done in a humorous, slightly satirical tongue and cheek approach. Because the true nature of this enigmatic phenomena can neither be explained or denied, it presents a wide-open creative format based on fact, fantasy, mystery and science fiction.

[D-fendr]

…global fascination of the paranormal -- particularly UFOs…

Odd, now that just about everybody has video cameras, you don't hear about UFO sightings nearly as much.

[petuniasevan]

Like MAD Magazine pointed out many years ago, paranormal phenomena, UFOs, Bigfoot, the Loch Ness Monster, etc., have a serious social problem. They photograph VERY badly.

[chance33_98]

Odd, now that just about everybody has video cameras, you don't hear about UFO sightings nearly as much.

Actually I think it is because we now have better meds :)