Keep in mind that FR got 80,000 strong on the old format with it's simple design. While the border might have appeared very attractive at first glance, I think the greater complexity navigating the site would be a turn off for a lot of people. Even the old format didn't alert newcomers to what was available and how to use it and for some people even that was a source of frustration. The complaints I heard last weekend and to some extent this past week have mostly been from FReepers who are familiar with the site and are still having a terrible time navigating, although the complaints have subsided significantly.