And dies.
Oh yeah, nevermind taking the little ones to the movie, take the teenagers (don't forget to make them pay) and get the little guys the books for their parents to read to them.
You know, with all the mass-marketing that goes on these days, I'm surprised there hasn't been a LOTR video game, comic book, etc. I know there have been toys, but has there been much of anything else?
-Kevin