It's not who's sitting in the chair, it's about sending a clear message that going woke will not be tolerated. It doesn't matter who the NFL, Noosecar, Woke-a-Cola, Gillette, Target, Bud Light, Jaguar, Nike, or any of those korporations send up as their public-facing actor. Good riddance to them.
It is all about who is sitting in the chair making the calls.