Oh, yeah, the Dylan Mulvaney Touch Of Death. That campaign happened right around the Bud Light debacle. Mulvaney earns (according to my AI buddy) $50,000 - $80,000 per post, but the Nike ad cost more on the order of $150,000. (The Bud Light ad is purported to have brought in $185,000). That’s a lot of loot for a dude who cosplays Little Princess.
“Lululemon founder Chip Wilson reportedly divorcing wife, adding more uncertainty”
“The divorce comes as Lululemon faces a difficult stretch in its business and on Wall Street. Lululemon shares plunged more than 17% on Friday, after the company cut its full-year sales outlook, sending the stock toward its lowest level in about eight years.
The sharp selloff came just days before former Nike executive Heidi O’Neill is due to take over as Lululemon’s chief executive on Sept. 8. The company is confronting tougher competition and a changing athleticwear market as it seeks to reignite growth.”