Different areas require different approaches.
Door knocking in NYC as compared to rural PA are two different things.
The same is true for social media, sending me {or most boomers} a text, X post, or any kind of social media, is a total waste of time and money, and I know there are always exceptions, but ya gotta know your audience if you are doing any kind of mass media communications.
i am a boomer - i am on X and Facebook somewhat. i caught all of Pratt’s ads. i am in L A and no way i would respond to a knock on my door unless it is LAPD LAFD friend or neighbor. and L A is HUUUUUUUUUGE. nor do i answer calls from unknown phone nos. which is why,yes, you have to layer your approach. you can’t presume to know what age group you might connect with in which mode.