People were calling her rebrand a “Woke” rebrand, but I think the reality is that she was turning Cracker Barrell into another cookie-cutter bland restaurant box. It wasn’t “Woke”; it was oppressive, stultifying, bland corporatism at its worse. Cracker Barrell as a gray box that looked like any other gray box restaurant or cell phone store for that matter.
I didn’t see woke either, but the usual bland corporate rebrand that has been tried dozens of times before usually failing miserably...
I also didn’t infer “woke”.
It was just removing unique character from a country-style, down-home establishment. Commies want everything and everybody to be the same.
The plain vanilla style bordered in to the brutalist style.