In the early 1990s, Subaru was struggling with declining U.S. sales and looked for ways to stand out. Upon conducting market research, the company discovered a unique, highly loyal base of customers: educators, healthcare workers, and outdoorsy women—many of whom were lesbians. Recognizing a market that had been ignored by mainstream advertisers, Subaru pivoted its strategy to cater specifically to this group.
I do remember that a lot of teachers drove Subarus and were bitter about not being able to afford anything better.
At one time I had a Subaru 4WD XT. It was a great car! One of the best I’ve ever owned!