Considering the way people have slathered this crap on themselves and their kids since the 1990s, logic tells me this global rise shouldn't be happening. Things don't add up so they blame "misinformation." Sounds a lot like "safe and effective" to me.
And...you would be correct. There is less skin cancer at the equator than in Canada...
my wife is japanese and they use suncreen all the time..they are way more white than the most inhouse british person.
They use umbrellas and all that to keep away sun. (She doesn’t though so she’s darker)...but you’d be shocked at how white Japanese are and they don’t have skin cancer using sun screens and other stuff.
I didn’t read the article to know if this is relevant, but I noticed the Japanese are very very white...more than most Americans who like tan and they don’t have the same skin cancer rate.