Some of the twenty something year old guys in my office are excited for the World Cup to start this Thursday. Other twenty something year old guys don’t really care. Most of the guys over 30 don’t care. Almost none of the guys over 40 or 50 care. Virtually, none of the women care.
I just did a survey of the seven twenty something year olds sitting around me in my office.
The only ones who really care are the ones who played soccer in school. Some of them were college soccer players at smaller colleges like Merrimack.
Small sample sizes.
I’m talking an entire state, and I could expand that observation: when I was long haul trucking. I saw it all over the place. Dual-purpose football fields.
Did you know there is a new pro soccer league (United Soccer League) that is coming online in 2028? It switches to the European model, and the European academy system, rather than the current “pay for play” system in youth soccer? The new stadium deals are already being made.
The day is coming where the rights to a 16 year old will be held by a soccer club......and everyone below 16 is waiting for their 16th birthday.
Marketing. It will be the undoing of MLB and the NBA. Soccer will supplant both of them once the adult interest turns. And it already has.