Otzi was relatively unknown until a known hoax began about him. A homosexual magazine published, as a gag, that frozen semen had been found in his rectum. The story was picked up by news media across Europe.
It didn’t matter that the magazine later retracted the hoax.
But on the plus side, it has resulted in Otzi getting a LOT more legitimate scientific research than he likely would have otherwise.
Pumpernickel.