Those who listeeen to the Surgeon General nominee know why. Sugar is good for business - first to make people sick and then to treat them - pills for life.
But this wasnt about the sugar.
What started the hysteria was claims that people were buying whole carts of cases of soda then using those cases as cash with which to barter.
It wasnt about anyones health or the costs associated, it was that people were indignant that people receiving food benefits were scamming the system and turning food into cash.