Posted on 02/09/2026 8:12:39 AM PST by MinorityRepublican
Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday.
Though the league's championship game has often been associated with older men, major companies are using the game to reach out to both Gen Z and female viewers with their latest advertisements.
"[I]f we had made something that didn’t speak to Gen Z or didn’t appeal to women, I think we would have been missing the mark," Laura Jones, chief marketing officer of Instacart, told Variety on Wednesday.
Super Bowl ratings reached record levels in 2025 with approximately 127.7 million people tuning in to the game between the Philadelphia Eagles and the Kansas City Chiefs.
This broke the previous record set one year prior in 2024 at about 123.4 million viewers.
With more viewers than ever before expected to watch the Big Game between the Seattle Seahawks and New England Patriots, major companies are hoping to appeal to the widest audience possible, which includes a growing female demographic.
"We are seeing female viewership in sports hold or continue to rise," Mars Snacking senior director Diane Sayler told Variety. "And I do think that networks and leagues are getting better at telling the story of the players and telling more than just the story on the field. And I actually believe that is what is driving a lot more female interest in this space."
(Excerpt) Read more at foxbusiness.com ...
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Fox is a bit late to the show on this. Super Bowl ads stopped targeting men a couple of decades ago.
Just like Kathleen Kennedy saw Star Wars audience skewing female.
“... made it Mandatory to be a criminal thug, felon or on parole a requirement to play.”
While I was in and out doing chores the TV was on with shows defining the many different ways to say the same thing about the SB teams, players, etc. On one pass thru the family room I glanced at the TV and there were three announcers doing their schtik from what looked like a prison. WTH? Was the content about convicts who made it to the NFL?
Anyway I only watched a few minutes but that came to mind when I read your comment ...
If you watch an old SB, you’ll see most of the commercials were for beer, cars, or investment companies.
I guess the NFL gave up on attracting male viewers. Are they still kneeling for the Anthem?
Horrid. Why, oh why did Phil Collins allow that to license his song?
Well the NFL is alienating the traditional family, so this is par for the course.
I thought the prostate “tight end” commercial was funny af
I’m with you.
That’s true, sadly.
The only people I know who watch football are men. I am not a typical man. I don’t watch football myself. I watched football on screens in places but never at home. I don’t that I have viewed even enough short stretches to equate to even one whole game. I haven’t watched a whole game in 10 years. I didn’t watch the Super Bowl and I didn’t even know which team won until two hours after and even now I have a hard time remembering who was even playing. But even being a non football watching man I still don’t want to watch a man who calls himself Bunny.
Still my favorite ad, ever, although I don’t think it was a SB add
Here’s To The Wingman
https://www.youtube.com/watch?v=WYkLCYiE3TY
There’s a great moment in the Carl Reiner comedy, “The Jerk.”
Navin Johnson, played by Steve Martin, is despondent because he’s been doing terribly at the carnival booth where he has to guess the weights of customers.
He’s upset because he never guesses correctly:
“I’ve already given away eight pencils, two hula dolls, and an ashtray, and I’ve only taken in fifteen dollars.”
The carny boss responds: “Navin, you have taken in fifteen dollars and given away fifty cents worth of crap, which gives us a net profit of fourteen dollars and fifty cents.”
Navin is relieved: “Ah... It’s a profit deal!”
For all the kvetching about the commercials, 98% of FR members are not in the demographic that advertisers want to target. (That most definitely includes me.)
If an advertiser were to hear an old guy like me moaning about their commercial, they’d be delighted. It’s a profit deal.
I get it that they want to attract a younger demo, but us old guys have a lot more money than they do and we still buy stuff. Oh well, they don’t like us, I will not watch.
Good one. I this is one that always stuck with me:
https://m.youtube.com/watch?v=ZNqtNBMfa0E&pp=ygUaSG9yc2VzIGtpY2tpbmcgZXh0cmEgcG9pbnQ%3D
I’ve only watched two Super Bowl games in my life and that was only for the commercials. Sports doesn’t interest me.
This was one of the 58 that I did not watch in my life.
We did make it a point to watch the excellent Pro-God and Pro-America TPUSA show.
According to GPUSA their alternative half tom show drew 50 million you tube watchers not counting other streaming platforms
Advertisers looking at
That Super Bowl was like captain kangaroo. It was so loud visually. The painting on the field was ridiculous
It is not geared toward male audience. It’s crazy
It's almost as if older men aren't the main users of Instacart. Who'd'a thunkit?
I didn’t watch one second of the Nasty Fag League game, so I have no clue or care of the commercials they ran. Don’t care. They wasted their money.
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