How much further will the NFL go down this particular road? Rap is still around and will provide many people with an opportunity to complain, but music (and chatter) that isn’t even in English? Will they be doing that next year? The league has to balance what they want to force on people against what people will accept and actually want. So I think it will be more of a blip than a trend. Also, I wish writers would come clean about whether they really are heart-sick fans of the game or just writing outrage in order to win clicks.
When they announced BB, I thought, if they really wanted to go international, they should have done a halftime show with the people from K-Pop Demon Hunters. All the kids would have watched. The NFL really blew it there, IMHO.
They'll keep going down this road as long as people watch it. It's not about the football game. It's not even about the faggotized half-time show. It's about people watching commercials.
The primary purpose of television is to sell soap, feminine hygiene products, and beer. The secondary purpose is to indoctrinate the mind-numbed viewers with leftist propaganda. Anything else is a distant third. There's nothing new about this, either. Both Gene Roddenberry and David Gerrold wrote about this in the 1970s. (Trekkies will recognize both of those names.)