Forced? Didn’t see any of it. But I hear the TPUSA thing had 5+ million viewers(?).
Just on Youtube there were 6+ million “connections” at the same time at the peak. Many are expected to be from Superbowl parties where there were many viewers from a single connection. I have heard estimates that there could have been 40 million viewers across all of the platforms that carried the TPUSA event. That means potentially 40 million not watching the NFL halftime (and the commercials).