I don’t se the correlation between PR culture and the NFL. We are currently divided by the media more and more and now we are only celebrating a very small portion of a US territory, (not actually part of country) in our largest national sporting event of the year. How does that bring us closer? We have come sooooo far from Prince jamming in the rain, something all of America could rally around, celebrating his talent. Can you honestly say same thing about this year?
The NFL is envious of the global ratings the UEFA Champions League Final gets. They want to try to match them (they never will), but they are trying to make the Super Bowl Presentation more Global.