I’ve read that the NBA has in recent years financial problems. Underwriting the WNBA is another drain on its finances. NBA is not the huge cash cow in the US like it used to be. To make up this financial loss its gets a lot of funding from China. Basketball is huge in China. You think this is true?
But the NBA gets billions in revenue for broadcast rights from ESPN, TBS, and this year NBC . Thirty teams eighty two games plus playoffs … that fills a lot of air time. And with the growth of gambling, plenty of eyeballs despite the growth of streaming and alternative viewing.