As a quasi-retired software engineer.
My bet is that Apple is working hard at an Apple Silicon AI chip that will be next level,...
I don't know. I gave up believing that Apple would make a real effort to be in the business world (except for niche markets like publishing). Apple didn't seem to put any real effort in making their server OS work. I believe a recent version of Oracle is the first enterprise level DB that'll run on Apple OS. Maybe the AI market will change that mindset and we'll see Apple on the back-end soon.
Fun but Apple does represent their phones as having AI. Reality is that 90% of the iPhone AI you get on current iPhones, is outsourced to Apple AI farms.
Their M series chips have more local AI processing built in, and increasing with each iteration.