For a long time I’ve believed there should be a strong coordinated effort to protest the corporations who use a disproportionate number of minorities in their advertising.
I have done a lot just myself, with phones calls, emails, and postcards, but one person means nothing to them.
I’ve gone so far as to say I want to see blue eyes.
But it has to be done on a grand scale to trigger changes.
A few weeks ago I had a long conversation with a rep at Huggies. I asked him if only black babies wear diapers. And then it went downhill, because he didn’t realize that I was being sarcastic. Of course, he was in India and clueless about American nuance.
Not only is it mostly “minorities” in the ads, but when they DO show a white, it’s either a white woman with a black man, a white male who’s a dumb doofus using the wrong product and who has to be educated by a smarter woman or POC, or it’s a white male burglar breaking into the beautiful suburban home of an attractive black couple. Or occasionally, an older white couple and their mixed-race grandchild. All of these send clear messages. We need to stop putting up with this. They wouldn’t dare do this to any other race.