“woke” has another element to it...that of being on the correct bandwagon. Back in the 60s the woke feared the coming global winter. Then the woke flipped and feared global warming. Back then Republicans were tolerant of homos and many Republican political consultants were homo (because rumors would spread if a candidate was too close to a woman campaign worker). Then it flipped and it became woke to be gay friendly.
Friction in a coalition is something else. Each element of the coalition needs to look at other elements in the coalition and ask:
1) Will including them in the coalition help or hurt the coalition.
2) Is there some part of the coalition that is so reprehensibly wrong that there is a moral duty to exclude them from the coalition?
One both counts, Tucker, Candace, Nick come up short.
Losing them makes the coalition stronger.
In contrast, losing Hispanics who voted for Trump, or Blacks who voted for Trump, or libertarians who voted for Trump or Pro-Lifers who voted for Trump will clearly weaken the coalition and guarantee an electoral victory for the left.
When you roll the dice sometimes you win and sometimes you lose—no way to know until you place your bets...