It seems to me that Owens has been losing followers, therefore, money. I think Owens is without a moral compass and is just trying to find a lane that pays well.
People like Candace, remind me of this classic SNL skit, where the host has to say more outrageous things to try to get people to call in.

How ’bout this? “Killing Puppies — It Doesn’t Bother Me” … That’s me, Frank Noland, and I LIKE dead puppies! Frankly, I’m totally in favor of using federally supported municipal bonds to pay for forced busing of Soviet Communists to come into your homes to kill your puppies! Give me a call, won’t you? The lines are open. Tell ME what you think about it. Dead, mangled puppies.....I like ’em!