[WhiteHatBobby0701]

Pepsi's F1 deals along with their official F1 status (many tracks have pouring rights with rivals, such as Austin's COTA, which is affiliated with Speedway Motorsports, aligned with Coca-Cola and their PRN Radio) means Pepsi is the exclusive soda allowed at F1 races with their status. Pepsi will have F1 and the Indy 500 along with many INDYCAR races, while Coca-Cola has NASCAR and selected INDYCAR races (Phoenix, for example).

Pepsico also owns about 11% of Celsius Holdings, which sponsors the Scuderia. Pepsi owned 8% before selling North American rights to Rockstar to Celsius for another 3% of Celsius.

Sting Energy is not sold in the United States.

Rival Monster Beverage sponsors McLaren, and a third rival, Red Bull GmbH, has two teams (Red Bull and Racing Bulls).

Pepsi and Apple will have to arrange deals on Apple TV+ as part of F1's exclusive deals with Apple in the United States. F1 can ban circuits from having Coca-Cola advertising.

Also of note: Cadillac will unveil their 2026 livery during Super Bowl LX -- for a series that won't be televised lineally, with an NFL game on NBC (whose parent company produces all F1 broadcasts in the UK, and Apple will give the Comcast/BSkyB production). Apple also sponsors the halftime show, so it could be after the Apple Super Bowl Halftime to say "Cadillac on Apple TV+" marketing.

[03A3]

Ha! Wonder if Hewlitt Packard is regretting their decision?

[BBB333]

Thanks WHB0701!

Pinging PG!

Interesting post - Thanks!

PS: PG I really liked your posts on the F1 thread but had an early renter emergency — had to leave early before I could thank you...

[Vaduz]

So if you find the word Mercedes under the plastic bottle cap you win one?.

[BBB333]

Interesting, thanks for the ping!