Influencers rule the world.
I’m an influencer of sorts. Some guy filmed me doing a live product demo at a trade show. there were about 50 people watching and I didn’t even know he was filming.
He posted it on youtube and instagram. Suddenly I started getting calls from friends all over the country saying they saw me online.
Last time I looked it was at over 30,000,000 views.
Sales of the product spiked too. Of course, all I got was an attaboy. I did meet the influencer later and put my hand out looking for my cut. He laughed.
Actually, he said he didn’t make much on that video as others had taken his video and put it on their own channels.
The world is easily influenced.