UMAX! I went into Best Buy and saw UMAX with the Apple OS. These UMAX looked heavy and (real) bullets proof. iirc They had a steel carry handle up on top.
The real near-death experience happened after Sculley. Amelio (French guy) and Spindlet (Kraut) took a shrinking position and made it much worse.
In Sculley’s defense, some of Jobs’ early demands of high quality software companies resulted in awful products (Lotus Jazz, Ashton-Tate dbase:Mac), that stifled growth outside of graphics/publishing in the business sector. The 1997 version of Jobs was more able to run apple than the 1985 version.
Sculley was at the helm for the ENTIRE Mac intro and growth during the early growth period of the Mac and Jobs was gone before the Mac SE and Mac II were released.
On the bad side, he licensed TrueType to Microsoft, wheich made Windows 95 a much stronger product than it might have been. The QuickDraw GX debacle came under his watch as well, and the disappointing Newton PDA. Sculley was there for the original lead-acid non-backlit Apple laptop, but also for the recovery MacBooks later.
It was Spindler who licensed the OS to 3rd parties (though he also helped with a fairly smooth transition to PowerPC). Splindler was also the genius who came up with the idea of badge marketing models on the desktops that had maybe 3% market share at the time (e.g. Centrex).
Amelio mainly managed the Decline and bought NeXT.
Sculley’s reign was mixed, but Spindler’s was catastrophic.
UMAX! I went into Best Buy and saw UMAX with the Apple OS. These UMAX looked heavy and (real) bullets proof. iirc They had a steel carry handle up on top.